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How does website structure affects traffic from search engines

  • Writer: Mansoor Alam
    Mansoor Alam
  • Jan 19, 2022
  • 3 min read

We create websites for many reasons, and all websites intend to engage users. Without user interaction, a website never serves its purpose. But how does the Google Search Engine derives quality websites and attracts users? What is the role of SEO? How does the Search Engine deny traffic for a website? And what is Website Structure and how important it is for creating good websites?


In this blog we will answer the all questions above and you will finally understand how to Enhance your website to impact more traffic.




A website with poor design with minimum SEO impacts your user interaction. Google Search Engine fails to recognize the websites which have irrelevant keywords. So, In order to rank in the search engine its very necessary for a website to have relevant keywords with internal linking strategy. The site should navigate the users to one page to another. Website with good internal and external links will help the user and google search engine to find the page in SERP. A website with quality structure will have a significant impact on SEO traffic and obtain the necessary business goals.


Here are some key points on how Website structure affects Google Search

1. Readability


Google Search Engine can analyze your webpage and all the pages linked within.


That's how a search engine understands your webpage and how much is the content relevant to the topic.


A webpage should have a decent amount of content for the user to crawl through your entire webpage. And webpage should have the ability to navigate the users to different pages. The website creators should make sure that users stay on their website for long and navigate to another page


2. Internal and External Linking


Joey is right!


A Website with good navigational links will have the ability to rank on the Search engine results page.


A website with large content which has many pages should always use the interlinking strategy.


Both internal and external linking should be effective so that the users can access it in a few clicks.


The Internal links should be relevant to the topic. Any non-related links inside the webpage will be rejected by a Search engine. A webpage with few internal linking will be harder for a user to find in search results.


3. Keywords


The important rule of SEO is to make sure your keywords are legit. The proper keywords will help you in optimizing your webpage and your website.


Keyword research is an essential part of building a website. With proper keywords, you can target your audience's requirements and needs. We can make all the requirements in the content, So the user finds it effective.


Here are some links to find keywords for your website:

1. Keyword Generator - https://ahrefs.com/keyword-generator

3. Keyword Sheeter - https://keywordsheeter.com



4. Duplicate Content

You can never rank in search engine results if your content is plagiarized.


This is one of the important structures on website where it affects traffic.


Make sure your content is original and engaging. Duplicate content reduces user's traction and it makes very hard for websites to rank in search results



Conclusion:

Every time you create a website make sure you follow these rules. A good Website helps the user to achieve their business goals. It will help generate organic traffic for your webpage.


A combination of SEO based keywords, Internal linking strategy and effective writing is the best food served.














 
 
 

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